Data Driven Strategy
To a large extent user experience can be analyzed via the data available, its a matter of whether we are capturing the right data set and segmenting it. At Consagous, whether it’s a new e-commerce website design or a redesign of the existing, we analyze available conversion rate based on device, location, browser and many other factors to identify leaks. Every site has low hanging fruits which can be fixed immediately to have a positive impact on ROI. As much as data is important, so is researching habits of your ideal customers and marrying all the available data pieces on which we map the strategy for your e-commerce Store.
- Data Capture
- Data Analysis
- Research Target Audience
- Identify habits of Target Audience
- Strategy Mapping
Persuasive & Responsive Design
The amount of money lost by e-commerce firms in abandoned shopping carts is close to $4 Trillion globally which is largely due to lack of user flow, security concerns or cumbersome checkout processes. Its never been this important to consider psychological and behavioural factors in e-Commerce Design process to reduce cart abandonment. WIth years of experience in e-commerce website design with these principles, Team Consagous is your best choice for maximum ROI. As Mobile Traffic surpasses Desktop Traffic, all our designs are responsive to suit ‘all’ screen sizes.
- Design to suit Target Audience
- UI & UX focused
- Motivation based Site structure
- Responsive to suit all devices
Frictionless User Flow
Once the user is inspired to act based on Persuasive & Responsive Design, new obstacles may emerge: hesitation on customer’s part to make purchase. This hesitation could be reduced or in some cases avoided by Frictionless User flow. Our Team will ensure that we eliminate all the friction/pain points for users whether it be long form filling or security concerns to establish relationship between buyer and seller.
- Seamless User Experience
- User Friendly Site Architecture
- Streamlined Checkout Process
- Improvised Conversion Rate
Data Analysis & Optimization
We believe Conversion Rate of an Ecommerce Site should not slow down and is a task that cant be improved in one go as it’s a constant process. We thrive in providing conversions better than what you had yesterday, last month or last year. We use data analytics and other user flow based tools to capture the user journey. Our Conversion Rate Optimization process includes a/b testing, web form usability, reviewing complex purchase decisions and content testing.
- Data Analytics
- User Testing
- User Flow Analysis
- Revisiting Strategy Map
- Improve Conversion Rate (ROI)